Transparency
Affiliate disclosure & honesty policy
Short version: some links on toolko are affiliate links. If you click one and buy, I earn a small commission at no extra cost to you. I never let that commission decide who wins a review. If a tool I don't like pays better, it still loses. Below is the long version, in plain English and brief Hindi, so you can hold me to it.
छोटा सा सच: इस साइट पर कुछ लिंक affiliate links हैं. आप लिंक से खरीदेंगे तो मुझे एक छोटा सा commission मिलता है - आपके लिए कीमत वही रहती है. Commission का size किसी भी review का ranking नहीं बदलता. जो tool पसंद नहीं है, वो हार जाता है, program चाहे कितना भी देता हो.
ASCI compliance (India)
The Advertising Standards Council of India (ASCI) requires every creator to clearly disclose material connections with brands. Here is how toolko meets that rule on every page:
- A visible disclosure box at the top of every post that contains an affiliate link.
- Affiliate links are tagged with
rel="sponsored nofollow"so search engines and screen readers know. - No "stealth" links in images or hidden text. If I link to a product, you can see the link.
- This page lives one click away from every page, in the footer under Legal.
How toolko actually earns
I earn money in exactly one way: affiliate commissions from the programs listed below. Everything else is explicitly off the table. If any of these change, this page will say so, with a date.
What I accept
- Affiliate commissions - a small percentage of what readers pay the vendor, over 6-24 months.
- Free trial access - sometimes a vendor extends a free trial or demo call so I can test fairly. This never buys a better review.
What I refuse
- Paid rankings. No vendor pays to appear higher in a comparison. Ever.
- Sponsored posts. You will never read a "sponsored by X" review here. If a brand wants to pay, I'll say no.
- Fake urgency. No "deal expires today" countdowns on affiliate links.
- Review editing after a bad experience. If a vendor's product gets worse, I update the review and date-stamp the change.
- Hidden "paid promotion" that gets quietly called out on social media the next day.
Programs I'm part of
Here are every affiliate programs this site participates in, grouped by category. I update this list whenever a new program approves me or I leave one.
CRM
- folk
/go/folk - Pipedrive
/go/pipedrive - HubSpot
/go/hubspot - Attio
/go/attio - Close
/go/close
AI tools
- techr.ai
/go/techr - Jasper
/go/jasper - Copy.ai
/go/copyai - Writesonic
/go/writesonic
- ConvertKit
/go/convertkit - MailerLite
/go/mailerlite - Beehiiv
/go/beehiiv - Resend
/go/resend
Hosting
- Hostinger
/go/hostinger - Cloudways
/go/cloudways - DigitalOcean
/go/digitalocean - Fly.io
/go/fly
No-code
- Framer
/go/framer - Webflow
/go/webflow - Lovable
/go/lovable - Bubble
/go/bubble
Being on this list does not mean the program is actually approved yet - some are pending. It means an affiliate link exists on the site. If a program rejects me, I remove the links.
Referral links vs affiliate links - the difference matters
These are two different things, and most Indian creators mix them up. The honest difference:
| Affiliate link | Referral link | |
|---|---|---|
| Who pays | The vendor pays me a share of what you pay them | Both sides get a small reward just for signing up |
| What I'm selling | A product you decided you wanted to try | The signup, not the product |
| Risk to you | Low - you'd have bought anyway | Higher - you may feel pressured to sign up just so I earn a reward |
| Found on toolko | Yes. This is how the site earns. | No. Not on this blog. |
I personally sometimes send referral links privately to friends on WhatsApp or Telegram. I will never post a signup-bounty referral link in a public review on toolko. If I ever change that rule, this page will update first.
What you'll never see on toolko
- "Earn Rs X by inviting your friends" schemes.
- Crypto airdrop farming or wallet connections of any kind.
- "Backed by Y Combinator" as the only reason to trust a product. (It isn't.)
- Advice to connect your bank or Gmail to a Telegram bot. Not for any amount of money.
- Secret WhatsApp group drops where "the real deals" live.
- Testimonials from accounts that don't exist.
Your rights as a reader
- You can always buy any tool directly from the vendor without my link - the price is the same.
- If a review is wrong, mail hello@toolko.in and I'll fix it with a date-stamped correction.
- If a vendor you bought through my link scams you, tell me - I'll pull the affiliate link that week and warn other readers.
Legal
toolko is operated as an independent review publication by toolko, based in India. Commissions are reported as business income on my Indian tax returns. Any disputes are governed by Indian law. No reader information is sold; see the privacy policy for what the site collects (short answer: almost nothing).
Last updated: 23 October 2026. This page changes whenever the honesty rules change - date-stamped every time.